Posted on February 1st, 2012
You should definitely consider internet marketing when you are looking to expand your business and to create a presence on the internet. This article can serve as a great starting point for your internet marketing campaign.
Site-wide links are links that appear on every page of your website. These are commonly located at the bottom of the page, and are often linked to other pages or site maps. Using site-wide links helps guide customers to specific pages, such as those dedicated to sales. They help users to navigate through your site.
Be sure to pay attention to the meta tags as you code your site. While your visitors will not see these tags, the search engine spiders will see them and glean important information from them. The meta tags that are the most important should be added first, they should be the ones that describe your site the best. Meta tags are important, but don?t rely on them too much. Try looking for which keywords will work the best to attract new visitors.
HTML tags, referenced by the ?H?, are used to indicate important text. Tagged text appears bold from other important tags. These tags should be used for titles and short, meaningful paragraphs. Use the tag on titles and subheadings. This will make it easier for your viewers and readers to understand your page. This will help search engine spiders classify your content quickly. Include your keywords in titles and sub-headings.
It is important that you constantly look for new ways to market your products online. It is common for webmasters to rely mainly on SEO and other marketing methods that are tried and true, though you do not need to do so to the exclusion of internet marketing. Videos, websites or other media go ?viral?, thanks to internet users. People who cruise the internet will help spread the content to other people on their contact lists. Viral items can generate sales, but they also have a short shelf life. There?s no foolproof method of determining what will be the next Internet ?hit,? but as long as you focus on creating interesting, entertaining content, you should see some nice traffic. Before you do anything you need to do a bit or research on what kinds of content has gone viral.
The advice that follows addresses only a small portion of internet marketing techniques. Try incorporating these ideas in order to come up with better campaigns.
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Source: http://www.stop-alto.org/2012/02/invite-the-online-world-to-do-business-internet-marketing/
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